SHAQUILLE FIGUEROA
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SHAQUILLE FIGUEROA *
FOUNDER & CEOShaquille Figueroa is the Founder and CEO of ESEF, leading the company at the intersection of talent management, brand strategy, and cultural storytelling. With over a decade of experience spanning global sportswear, financial services, and athlete development, he brings a rare, holistic perspective to building modern athlete and creator brands.
His background includes work with Adidas, Nike, and Fanatics, where he contributed to product development, marketing, and large-scale brand ecosystems. Earlier in his career, Shaquille served as an Athletic Director, giving him firsthand insight into athlete development, leadership, and organizational structure. He also spent several years in the financial services industry as a Financial Advisor, strengthening his expertise in financial literacy, long-term planning, and business infrastructure skills that now directly inform how ESEF positions, protects, and scales its talent.
His work is deeply rooted in the NIL ecosystem, with a focus on helping collegiate and professional athletes navigate brand partnerships, understand NIL regulations, and build long-term value beyond competition. As ESEF continues to expand its athlete representation capabilities, Shaquille is actively advancing his professional credentials to operate at the highest level of compliant NIL and athlete brand management.
Dejoy rosso
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Dejoy rosso *
Associate, Brand Operations & Talent ManagerDejoy serves as an Associate Manager at ESEF, playing a key role in brand operations, talent support, and campaign execution. Working closely with Shaquille and Omar, she supports day-to-day brand development, client communication, rollout coordination, and internal organization across multiple talent portfolios.
With a sharp eye for detail and strong cultural awareness, Dejoy helps ensure that strategy translates cleanly into execution. She is instrumental in keeping timelines aligned, messaging consistent, and relationships managed with care. As the connective tissue between vision and delivery, Dejoy helps ESEF operate with clarity, consistency, and professionalism, allowing the brands and talent we manage to scale with intention.
OMAR YOUSSEF
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OMAR YOUSSEF *
HEAD OF OPERATIONSHead of Web Development & Infrastructure
Omar leads Web Development and Infrastructure at ESEF, overseeing the technical foundation that powers our brands, platforms, and talent ecosystems. He is responsible for translating creative vision into fully functional digital experiences, building websites, backend systems, funnels, and operational tools that support growth, monetization, and scale.
From athlete websites and NIL landing pages to e-commerce, CRM integrations, and internal systems, Omar ensures that every brand ESEF touches is supported by reliable, scalable, and performance-driven infrastructure. His ability to bridge creativity with execution makes him a cornerstone of ESEF’s implementation process, enabling our talent and partners to operate efficiently while presenting at the highest professional level.